Paramount and UFC the world’s premier mixed martial arts organization, announced an expansion of their media rights partnership that makes Paramount+ the exclusive home of UFC "numbered event" main cards (traditionally known as pay-per-views) in Canada for the next six years beginning in 2027. Details on the first UFC events to stream live on Paramount+ in Canada will be announced later this year. This new partnership with Paramount will provide UFC fans across Canada with exclusive access to all thirteen marquee UFC numbered event main cards live, at no additional cost to Paramount+ subscribers. This announcement expands on Paramount’s landmark seven-year, multi-territory UFC media rights partnership announced in 2025. UFC numbered events typically feature championship bouts on the main cards and showcase UFC’s biggest stars.
“Beginning in 2027, Paramount+ subscribers in Canada will get every UFC numbered event main card live, at no additional cost,” said UFC president and CEO Dana White. “Paramount has been an incredible partner that understands the power of UFC, and together we’re going to make it easier than ever for fans in Canada to watch the biggest fights in the sport. I love Canada and I’m very excited for the fans to be able to enjoy the Paramount experience.”
"UFC is one of the most dynamic live sports properties in the world and we are thrilled to bring Paramount+ subscribers in Canada into the Octagon in 2027 for no additional cost,” said Rodrigo Mazón, Paramount+’s Head of Direct-To-Consumer in Latin America and Canada. “Expanding our partnership into Canada lets us serve a deeply engaged MMA audience, while reinforcing what Paramount+ is built for: premium live sports and globally relevant entertainment."
To date, over 10 million households have watched more than 100 million hours of UFC programming on Paramount+—delivering viewership more than 15x the average pay-per-view event over the past two years. Since debuting in Canada with UFC 83 in 2008, UFC has held 37 premier sporting events across 11 cities in the Great White North. Canadian cards have featured legendary athletes like Georges St-Pierre, Jon Jones, Jose Aldo, Valentina Shevchenko and Max Holloway.
