Turki Alalshikh says Dana White / TKO will promote Alvarez-Crawford

By Scott Shaffer

04/05/2025

Turki Alalshikh says Dana White / TKO will promote Alvarez-Crawford

Turki Alalshikh (pictured), the chairman of the General Entertainment Authority of Saudi Arabia and the most powerful man in boxing, has dropped a bombshell announcement about the next super fight in the Unnited States: "We will deliver the fight of the century with Riyadh Season on September 12th at Las Vegas' Allegiant Stadium. The legend Canelo Alvarez defends his [undisputed world super middleweight championship] vs. the great [undefeated multi-division champion] Terence Crawford. The television platform will be announced soon with big surprise. My brother Dana White [of UFC] will promote this first TKO boxing event with me. It will be something crazy." TKO is the parent company of UFC, the world's leading mixed martial arts promoter.