Sky Sports and Jake Paul's Most Valuable Promotions (MVP) have agreed a multi-year broadcast deal. MVP will stage two all women's events in the UK a year, the first on this Sunday; Sky Sports will also show select US shows starting with Alycia Baumgardner versus Bo Mi Re Shin on April 18th. The deal means Sky Sports will exclusively broadcast two all-female UK fight nights every year with the card at London's Olympia on Sunday, April 5th being MVPW's first UK event. The Olympia show, live on Sky Sports this Sunday, will include a historic double main event with Caroline Dubois meeting British rival Terri Harper in a lightweight world title unification, as well as three-belt super-bantamweight champion Ellie Scotney facing Mexico's WBA world titlist Mayelli Flores in a bout where victory would see her become the UK's youngest ever undisputed champion of the four belt era.
Sky Sports' Chief Officer UK and Ireland, Jonathan Licht said: "This agreement with MVP underlines Sky Sports' ambition to showcase the very best in women's boxing to sports fans and new audiences. As the UK and Ireland's biggest investor in and broadcaster of women's sport, we are proud to be part of the momentum women's boxing is enjoying and adding the sport to our unrivalled line-up."
Jake Paul and Nakisa Bidarian , co-founders of Most Valuable Promotions, said: "This partnership with Sky Sports marks a major milestone for MVPW and women's boxing globally. Through MVPW, we are committed to delivering meaningful opportunities for fighters while producing premium events that expand the global reach and commercial potential of women's boxing. Bringing two premium all-female MVPW events to the UK and Ireland each year, starting with the historic MVPW-01 on Sunday April 5 at London's Olympia, is exactly what we envisioned when we launched this platform. We have the best female British boxers in the world and Sky Sports is the perfect home to showcase the elite talent and championship-level action that defines MVPW. Together, we're committed to continuing to elevate women's boxing to the main stage it deserves, delivering unforgettable nights for fans across the UK and beyond."
Sky Sports has broadcast some of the most iconic moments in women's boxing, including the first all-female card in 2022 which was headlined by Claressa Shields' landmark victory over Savannah Marshall. More than two million viewers tuned in, making it the most-watched women's professional boxing event at the time, delivering Sky's biggest audience for live women's sport ever. Just last year, Sky Sports exclusively broadcast the second all-female card in the UK, headlined by Lauren Price vs Natasha Jonas from the Royal Albert Hall.
As the UK and Ireland's biggest investor in and broadcaster of women's sport, Sky Sports' agreement with MVP reinforces the broadcaster's commitment to showcasing the best female fighters and contributing to the continued growth of the sport. Sky Sports accounted for 79 per cent of all televised women's sport coverage in 2025 in the UK, with total viewing up 25 per cent across over 4,000 hours of women's sport broadcasting. Further details of future cards will be announced in due course.
