But can the company deliver on million $ promise?

Press Release: New Era Fighting (NEF), the evolving mixed martial arts organization will promote the "World's Toughest Man" contest, NEF president Ron Kort announced today. NEF will hold a series of tryouts, tentatively scheduled for June in Orange County, California. Combat fighters selected will advance to the next round, where they will fight each other in a tournament format to determine 10 survivors. The 10 tryout survivors as well as fighters already signed to NEF promotional contracts will compete on a show with the winner to be crowned "World's Toughest Man" and be offered an anticipated $1,000,000 winner-take-all purse to fight Kimo Leopoldo on a pay-per-view broadcast. "More details are still being worked out," Kort explained. "We want to prove to the MMA world that NEF has the best street-fighting heavyweights. The challenge is open to anybody who weighs a minimum of 205 pounds, if they have what it takes to be an NEF warrior. We will be organizing a set of rules to keep the action going for these tryouts. The goal is to test the fighters' abilities in a safe environment and keep the audience entertained every minute of the event." Kimo is the undisputed superstar of New Era Fighting. Kimo said, "When I fought (Ken) Shamrock and he kneed me in the face, I fell on my back and immediately rolled onto all fours. I did NOT tap-out, I did NOT get choked out, and I did NOT get knocked out. They just randomly decided to stop the fight. When I beat 'Tank' (Abbott), I knew better. 'Tank' tapped-out twice before the ref stopped the fight. I made sure the ref had to pull me off so there was no mistake, so everyone knew I won and that it wasn't by accident. These guys wanted to promote another fighter beating me because it made them look tougher."