Hennessy pleased with Hopkins-Eastman PPV sales

16/04/2005

Hennessy pleased with Hopkins-Eastman PPV sales

Press Release: Hennessy Sports announced today that the number of British pay-per-view sales for the Bernard Hopkins-Howard Eastman middleweight championship bout exceeded its expectations.  "I am delighted to announce that there were between 13,000 and 14,000 sales of the Eastman-Hopkins and Witter-N’Dou PPV in the United Kingdom,” said Mick Hennessy, the UK rights holder.  While the numbers may seem small to American readers, the UK is much smaller in population and due to time differences, the main event went off around 5AM local time, and the deal to show the fight on pay-per-view was made shortly before the February bout. “This is a significant achievement given that Setanta Sports only reached a final agreement with Hennessy Sports to take the event two weeks before it took place. By the time all the wheels were set in motion, this only gave us ten days to try and publicise the PPV," said Henessy, who also promotes Junior Witter and Carl Froch. In the bout, Hopkins retained his championship by decision seen on HBO in America.