Golden Boy and USA Boxing form Strategic Alliance


Golden Boy and USA Boxing form Strategic Alliance

PRESS RELEASE: USA Boxing is pleased to announce a new alliance with Golden Boy Promotions, one of the leading boxing promotional companies in the world, under which USA Boxing and Golden Boy Promotions will collaborate on numerous marketing, media, broadcast and consulting efforts.


"Golden Boy Promotions has set the gold standard in terms of a top-quality approach to the sport and business of boxing," said USA Boxing CEO, Jim Millman. "This alliance will help USA Boxing accelerate its growth and development in many areas, while giving our elite athletes the benefit of more time spent with Oscar de la Hoya."

"Beyond the obvious sports marketing opportunities that this alliance offers both partners, we're delighted about the important connection it establishes for Golden Boy Promotions with amateur boxing," added Golden Boy Promotions CEO, Richard Schaefer.  "USA Boxing events were important benchmarks in the early development of Oscar's career and his Olympic Gold Medal in 1992 was one of the greatest moments in Olympic history.  We are greatly looking forward to working with USA Boxing during these exciting years of its development."


One of the many benefits of the newly created alliance will be Golden Boy Promotions’ new relationship with AEG, one of the world’s leading sports and entertainment presenters, in coordinating potential venues for select USA Boxing national and international events. Golden Boy and USA Boxing will work together on sponsorship strategies as well as developing media, digital and event content.  Ring Magazine, one of Golden Boy Enterprises’ recent acquisitions, will also become a focal point of the alliance, relative to editorial coverage, advertising opportunities and subscription promotion for USA Boxing members.


The alliance also establishes a platform for De La Hoya to spend added time in Colorado Springs at the Olympic Training Center with the U.S. National & Olympic Teams athletes.


Founded in 2001 by 10-time world champion and 1992 Olympic Gold Medalist, Oscar de la Hoya, Golden Boy Promotions has quickly become one of the most powerful boxing promotional companies in the business. Boasting an impressive roster of close to 60 fighters, from future hall of famers Bernard Hopkins, Sugar Shane Mosley, Juan Manuel Marquez and Marco Antonio Barrera to current world champions Ricky Hatton, David Haye, Joel Casamayor, Israel Vazquez and Gerry Peñalosa, Golden Boy has catapulted to the top of the field in less than a decade.  Also included on the company’s roster are top contenders, Juan Diaz, Daniel Ponce De Leon, Jhonny Gonzalez, Librado Andrade and Rey Bautista; 2000 United States Olympians Rocky Juarez and Jeff Lacy; 2004 United States Olympians Abner Mares, Vicente Escobedo and Rock Allen; and highly regarded prospects Danny Garcia, Jermell Charlo, Hylon Williams and Carlos and Juan Velasquez.


"When Olympic champions like Oscar de la Hoya find outstanding career success, it reflects positively on the Olympic movement and becomes another source of inspiration and motivation to every young athlete," said USOC Chairman, Peter Ueberroth.  "Having one of the premier
companies in boxing, and one of the greatest champions in Olympic history, Oscar de la Hoya, partner with our Olympic National Governing Body is an extremely positive development.”



USA Boxing is the National Governing Body (NGB) for Olympic-style boxing. As the NGB, USA Boxing is responsible for the administration, development and promotion of Olympic-style boxing in the United States.  Headquartered at the Olympic Training Center in Colorado Springs, USA Boxing oversees a host of programs – from developing the sport and its athletes at the local, regional and national levels, to sponsoring national and international competitions to selecting teams for international events, including the Olympic Games, World Championships and Pan American Games.



Los Angeles-based Golden Boy Promotions was established in 2001 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company. In 2007, in its sixth year of promoting, Golden Boy Promotions set a record by selling over 2.5 million in pay-per-view homes in a single night.  Also in 2007, Golden Boy Promotions established the record for highest grossing pay-per-view homes in a single year with more than 4 million total.  Golden Boy Promotions is one of boxing’s most active and respected promoters, presenting shows in packed venues around the United States on networks such as HBO, HBO Latino, TeleFutura, SHOWTIME, Versus and ESPN.