June 21, 2007 – ProElite, Inc. [PELE.PK], a leader in Mixed Martial Arts (MMA) that produces world-class, professional MMA events through its EliteXC division and an MMA social community through ProElite.com, today announced the closing of a sponsorship deal with Rockstar energy drink through EliteXC live events. Rockstar’s branding with EliteXC will debut during the 14-match mega fight card taking place at the HP Pavilion in San Jose, Calif. on Friday, June 22, and will feature marquee MMA fighters Frank Shamrock (frankshamrock.proelite.com) and Phil Baroni (philbaroni.proelite.com) in the main event with up to five other matches airing live on SHOWTIME® PPV (10 p.m. ET/7 p.m. PT). As many as five undercard bouts will be streamed live at ProElite.com starting at 7:30 pm ET/4:30 pm PT.

The sponsorship deal will encompass Rockstar branding throughout events, including corporate identity on the mat, pay-per-view broadcast exposure, sponsorship of the undercard live stream, and fight collateral.

“Rockstar is a great fit for EliteXC,” said Doug DeLuca, CEO of ProElite, Inc. “From their demographic and their image in the marketplace, our two brands are a perfect match. We are proud to have them as part of the ProElite team.”
EliteXC is the live events division of ProElite, Inc. headed by legendary fight promoter, Gary Shaw. EliteXC brings to the world the most exciting entertainment experience in the world of mixed martial arts (MMA) with live arena-based entertainment events, cable television programming on Showtime Networks and community-driven broadband entertainment via the Internet through ProElite.com.
“There is no denying the growth of Mixed Martial Arts and ProElite’s position in growing its popularity” said Jason May, Executive Vice President of Rockstar. “Rockstar Brand is always where the action is, and no doubt ProElite is providing the world’s greatest fighting. “
Since its introduction in 2001, the Rockstar brand has experienced extraordinary growth and is firmly established as a leader in the multi-billion dollar energy drink market with total sales in the U.S. surpassed only by Red Bull and Monster. Their "Party Like a Rockstar" motto is globally marketed through popular event sponsorships, product placements, and celebrity endorsements in sports, music, movies and television. The Rockstar brand family includes Rockstar Energy Drink, Rockstar Energy Drink Sugar Free, Rockstar Zero Carb and Rockstar Juiced.


ProElite, Inc. is based in Los Angeles.

 

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About ProElite, Inc.
ProElite Inc. delivers the most exciting entertainment experience in the world of mixed martial arts (MMA) with live arena-based entertainment events, cable television programming on Showtime Networks and community-driven interactive broadband entertainment via the Internet.  ProElite embraces MMA with the highest levels of honor, integrity, discipline and self-esteem all the while remaining inclusive for fighters, fans and schools.  ProElite’s live fight division, EliteXC, delivers spectacular live MMA fight events that showcase the world’s top fighters. ProElite’s interactive business, ProElite.com, capitalizes on the growing popularity of the sport of mixed martial arts by building a community of mixed martial arts enthusiasts.  In addition to streaming the most exciting live fights to the web, ProElite expands the fan base of the sport by providing a comprehensive set of online social networking tools for fans, fighters and organizations.  ProElite.com – Empowering the Fight Community TM