Believe it or not, the magnitude of the Oscar De La Hoya-Floyd Mayweather Jr fight has left Golden Boy Promotions CEO Richard Schaefer in a virtual state of shock. "I've never seen anything like this, we haven't even decided yet where we're going to do the fight, and 3,453 tickets are already gone before we've even put them on sale. Our phone lines have been lighting up like a Christmas tree with people giving us their credit card information just to secure their seats." An elated Schaefer later added that GBP has already secured over $1M in sponsorships and expects this fight to be the richest in the history of the sport.