DAZN, the pay streaming service that has invested heavily in boxing over the past year, committed a serious sin last night. DAZN angered its subscribers by delaying the Canelo Alvarez-Sergey Kovalev light heavyweight championship fight for over an hour to allow a UFC mixed martial arts show to conclude first. Although both events were scheduled for weeks, DAZN did not have any programming planned for the hour-plus, leaving its announcers to awkwardly stall for time and repeatedly apologize to the audience. The decision was particularly insulting to East Coast viewers, as DAZN delayed the boxing match until about 1:15 AM in the morning. Also, the delay was not clearly explained to DAZN viewers until well into the fiasco, nor was a definite starting time ever provided. On top of all of that, DAZN handed the production very incompetently, delaying the three national anthems (Russia, Mexico, United States) until the UFC show ended as well. DAZN's action meant that one of the marquee events in boxing for the year 2019 was seen by a smaller amount of viewers. The announcers struggled to fill the air time with pre-recorded interviews, but as the delay dragged on, they had a harder time justifying their employer's actions, with former boxer Sergio Mora seeming particularly lost for words when trying to explain the delay's effects from a participant's stand point. Certainly, any casual fans who tuned in to see Alvaez-Kovalev were turned off to future boxing events. DAZN igniored its base of subscribers and inconvenienced anyone who had company over to watch the fight or who had to get up early on Sunday. Putting it bluntly, DAZN is a pay service that crapped on its customers last night. It needs to do better if it wants to build an audience for boxing.