DAZN Group announced a partnership with social media star KSI and his promotional company Misfits Boxing. The deal, in association with the Sauerland brothers, Wasserman Boxing and Proper Loud, will see all KSI fights and the MF & DAZN: X Series events broadcast exclusively on DAZN over the next five years. The deal will bring five more years of crossover drama and boxing to DAZN subscribers around the world. The first show alone, headlined by KSI in August, attracted nearly 2 million global viewers on DAZN (with 90% of those tuning in being first time subscribers to DAZN), with the highlights and build-up content generating a further 30 million views across DAZNs social platforms.
Announced fight dates are: KSI VS. Faze Temper to air live from OVO Wembley Arena London January 14th, followed by February 25th in the UK, April 22nd in the US, May 13th in the UK and a June date planned for the US.
“DAZN brings the very best in sport and entertainment to millions of customers worldwide. The MF & DAZN: X Series has quickly proved to be hugely popular, driving significant new audiences and engaging a new generation of sports fans. We are extremely excited to be partnering with KSI, Wasserman Boxing, Mams Taylor and the entire Misfits team to build on this early success over the next five years”, said Joe Markowski, CEO DAZN North America.
KSI, CEO of Misfits Boxing, said: “This is a massive agreement between everyone involved with Misfits Boxing, and I personally couldn't be more excited for what this means for everyone moving forwards. It just shows everyone is here to establish a long-serving crossover boxing promotion that aims to provide ultimate entertainment and somewhere the fans and fighters can call home. There's no better way to celebrate this deal than with me fighting on Jan 14th and setting up a huge 2023. Misfits Boxing has arrived and is here to stay."
Co-President of Misfits Boxing and CEO of Proper Loud, Mams Taylor said: “Misfits Boxing was birthed to give the fans crossover boxing of the highest quality, and a promotion that is as much theirs as it is ours. The success, due to the fantastic partnership between KSI, DAZN, Wasserman Boxing and myself, has meant that we can continue to remain the established home of this sport. We are proud that the future will be filled with countless MF & DAZN: X Series events, and this deal is just the starting point of what Misfits Boxing will go on to achieve for the next five years.”
“This agreement is truly an historic event and one which changes the dynamics of the entire ‘crossover’ boxing industry. We are so proud of Misfits Boxing’s achievements in its first six months of smashing records but now, with the long-term vision with our esteemed partner DAZN in place, we can focus on consistency of delivering the best events under the MF & DAZN: X Series Events starting with the blockbuster on January 14”, said Kalle Sauerland, Co-President of Misfits Boxing and Head of Global Boxing at Wasserman Boxing.
