CBS POISED TO AIR ALVAREZ-LOPEZ IN PRIME TIME
By Scott Shaffer
Golden Boy/CBS alliance looks to sink Arum's pay-per-view show
Golden Boy's Oscar De La Hoya has been tweeting that Saul Alvarez's September 15th bout will be "history in the making." There is nothing historic about the opponent, but according to ESPN, De La Hoya is at least partially right because the fight because it will air in prime time on CBS. Alvarez, who holds the WBC's 154-pound title, will be facing Josesito Lopez. Last month, Lopez defeated Alvarez's planned foe, Victor Ortiz, a very credible victory. However, Lopez is really just a 140-pounder who moved up to welterweight to face Ortiz, and now he is being asked to move up in weight yet again, against Alvarez, who is a large junior middleweight. Physically, Alvarez-Lopez appears to be of a mismatch. The good news, however, is that Golden Boy Promotions will be bringing live boxing back to prime time, major netowrk television. While the deal could simply be a case of payback by CBS to kill Bob Arum's Septmeber 15th pay-per-view show as payback for Arum taking Manny Pacquiao back to HBO after one Showtime date (CBS owns Showtime), a strong rating for CBS can only mean good things for the sport of boxing.